You are considering hiring a consulting firm and you have options. You can go with one of the big brands or a smaller, specialized firm. There are some obvious differences, but there are a few nuances you should consider that might not be immediately evident. In the past, going with a big brand has always been assumed to be the safe play. However, as the largest consulting firms have gotten much larger, dynamics have shifted and the big brands may be more recognized but are not necessarily the safest or most likely to produce the best results.
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