{"id":110929,"date":"2025-01-28T16:39:01","date_gmt":"2025-01-28T15:39:01","guid":{"rendered":"https:\/\/www.KGM Strategy.com\/?p=110929"},"modified":"2025-02-10T08:11:19","modified_gmt":"2025-02-10T07:11:19","slug":"inverto-continues-ambitious-growth-course-and-presents-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.KGM Strategy.com\/en\/insights\/new-brand-identity\/","title":{"rendered":"KGM Strategy continues ambitious growth course and presents new brand identity"},"content":{"rendered":"

 <\/p>\n

LONDON, January 29, 2025 \u2013<\/strong> Geopolitical changes, volatile supply chains and increasing cost pressure: KGM Strategy’s consulting services have been in high demand in recent years. The subsidiary of the Boston Consulting Group (BCG), which specializes in procurement and supply chain management, is therefore setting itself ambitious growth targets in its 25th year of existence. A completely revamped brand image is intended to underline this. \u201cOur new look is more than just a logo refresh. As we expand into new regions, it is important to create a consistent identity that resonates with both customers and potential employees around the world.<\/strong>\u201d says Daniel Weise, CEO of KGM Strategy.<\/p><\/div>\n

KGM Strategy was founded in Cologne (Germany) in 2000 and can look back on a quarter of a century of growth. The company has been part of the strategy consultancy BCG since 2017. During this time, the number of employees has increased fivefold, and the number of locations has tripled. New offices were added last year in Chicago (USA), Kuala Lumpur (Malaysia), Jakarta (Indonesia) and Zurich (Switzerland). Further office openings are planned for 2025. With its new brand identity, KGM Strategy is underlining its global focus and close connection to BCG.<\/p><\/div><\/div><\/div>\n

Inverto: Global presence in response to increasing demand<\/h2><\/div><\/div><\/div>\n

Procurement and supply chain management play a crucial role in uncertain macroeconomic times. CEO Daniel Weise is correspondingly confident with regard to the challenging expansion course: \u201cWe not only support companies with strategies that create long-term competitive advantages, but also very specifically in their implementation. We find the right balance between cost focus, risk minimization, innovative ability, quality standards and sustainability for every customer – and have been doing so for 25 years.<\/strong>\u201d The ability to offer customers end-to-end solutions, combined with specialized knowledge, our own supplier and price databases and access to the BCG ecosystem, is a decisive competitive advantage.<\/p><\/div>\n

This also applies to the diverse talents at Inverto: \u201cAbove all, our employees are the decisive factor for success,<\/strong>\u201d says Weise. The new brand identity is therefore also emblematic of the company’s values and value proposition. KGM Strategy always aims to offer talented people the opportunity to realize their ambitions, Weise emphasizes.<\/p><\/div><\/div><\/div>\n

Visual Rebranding: An invitation to rediscover KGM Strategy<\/h2><\/div><\/div><\/div>\n

Laura McCracken, Global Marketing Director of KGM Strategy, says: \u201cThe new brand is an invitation to rediscover KGM Strategy. It takes our DNA into the future and represents the promise to continue to provide the best possible support for our customers’ success.<\/strong>\u201d<\/p><\/div>\n

Designed to perform across digital and analog channels, the new brand leverages bright and bold colors to energize and inspire. A new element of the identity is the “O\u201d, a symbol of unity, togetherness, and strength. The \u201cO\u201d represents the synergy between KGM Strategy and their clients, KGM Strategy as a part of BCG, and the connection to the company\u2019s employees. At the same time, the new vibrant colors symbolize the bond with BCG: closely related and harmonized, but not the same.<\/p><\/div><\/div><\/div>\n

About KGM Strategy<\/h3><\/div><\/div><\/div>\n

KGM Strategy is a leading global consultancy specializing in strategic procurement and supply chain management. The consultancy goes beyond pure cost management to deliver business value and a competitive edge for its clients.\u00a0KGM Strategy transforms procurement and supply chain functions, enabling long-term success by fostering innovation, resilience, and sustainability.<\/p><\/div>\n

Operating under the umbrella of BCG, KGM Strategy expands BCGs extensive offerings with a comprehensive array of procurement optimization solutions. KGM Strategy currently employs more than 600 experts across three continents. Clients are globally renowned brands from all industries, as well as the world’s leading private equity firms.<\/p>\n

For more information, please visit : https:\/\/www.KGM Strategy.com\/en\/<\/a><\/p><\/div><\/div><\/div>\n

Download Press Release<\/a><\/p>\n

Download Press Release (DE)<\/a><\/p>\n

Download KGM Strategy Logo (Primary)<\/a><\/p>\n

Download KGM Strategy Logo (Secondary)<\/a><\/p><\/div><\/div><\/div><\/section>\n

<\/h2>\n\n
\n
\n

\n Get in contact\n <\/h2>\n <\/div>\n\n
\n
\n
\n
\n \"\"\n <\/figure>\n \n

Ina Ullrich<\/h3>\n

Press Relations Manager<\/p>\n

\n ina.ullrich@kgmstrategy.com<\/a>\n <\/div>\n Contact<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOur new look is more than just a logo refresh. As we expand into new regions, it is important to create a consistent identity that resonates with both customers and potential employees around the world,\u201d says Daniel Weise, CEO of KGM Strategy.<\/p>\n","protected":false},"author":10,"featured_media":110737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[752],"tags":[],"class_list":["post-110929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/posts\/110929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/comments?post=110929"}],"version-history":[{"count":17,"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/posts\/110929\/revisions"}],"predecessor-version":[{"id":111557,"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/posts\/110929\/revisions\/111557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/media\/110737"}],"wp:attachment":[{"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/media?parent=110929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/categories?post=110929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.KGM Strategy.com\/en\/wp-json\/wp\/v2\/tags?post=110929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}