This is It: Now You Have the Power to Take Your Business to New Heights by Tapping Into the Massive Potential of Your Local Market
Introducing Local Online Superstar, the groundbreaking 4-week intensive that will guide you toward the kind of local business success you’ve been searching for.
Dear Thirsty Entrepreneur,
Local marketing is here to stay.
Whether you’re in the middle of downtown, out in the country or somewhere in between, your ability to mine your local vicinity for clients, customers and referrals could mean the difference between having a so-so year and a spectacular year.
Consider what might happen if you were able to effectively harness the power of your local marketplace:
- Your clients and business grow exponentially
- You develop a stronger face to face relationship with local movers and shakers
- You build rapport with decision makers and gate keepers
- You command local respect as a trusted marketing resource
- You gain a reputation as the go-to expert in your community
- You grow self-confidence and self-esteem as word spreads about your business
And this is just scratching the surface.
The fact is, once you’ve established yourself locally, you become a force to be reckoned with on a whole new level, setting yourself up for wild new revenue streams, more lucrative connections and limitless, recession-proof growth potential.
I’m Pam Shannon, founder of KGM Strategy. I’ve been working with computers since they were big boxes. I’ve also been consulting with entrepreneurs and Fortune 500 companies offline and online for over 20 years.
Several years ago I made the decision to dedicate myself completely to small business owners like yourself, and put a strong emphasis on the local marketing arena because it has such an exciting, deep reservoir of growth opportunities.
And now, it’s time to present you with the ultimate local business marketing toolkit, all wrapped up in a 4-week webinar intensive that blows the lid off local marketing like nothing else you’ve experienced.
Here’s what you get, week by week:
Week 1: Google Places — Position Your Business for Optimum Exposure
- Every local business needs to have a Google Places profile. It’s simple to create; it usually appears on page one of the search results … and it’s free.
- In this session we’ll get you off and running with your profile, or optimize your current one for maximum impact. You’ll understand how local search works, and why/how your business gets ranked in its current position in the search results.
- Google Places can give your business an amazing competitive edge when you know how to use all the bells and whistles – like proper category selection; photos and video to demonstrate a product or service; and special coupons to entice new customers.
- On this call we’ll also show you how to harness the power of Business Directories, like Merchant Circle, Insider Pages, Info Pages, Yellow Pages — and how to find local directories that maximize your exposure in your hometown.
- Optimize your search engine rankings to insure your business can be found by prospects. Learn the importance of reviews and how to manage them for greatest impact.
By the end of this week, you will have created and optimized your Google Places Listing, and have at least 5 business directory listings. You’ll also get listed in the Bing and Yahoo business directories.
Week 2: Identify Your Target Market and Primary Keywords
- It’s critical to your online success that you identify and target your ideal client. We’ll walk through that process until you’re crystal clear on whom you serve, the problems you solve and the unique solutions you provide.
- Search is all about keywords – the specific words your prospect is typing into the search engine. You’ll learn how to research keywords like a pro and unlock the secrets behind search engine friendly strategies like video marketing, article marketing, blogging and much more.
- Content is king on the internet. You’ll choose a content creation strategy to focus on, based on your specific business needs and personal preferences.
- We’ll introduce you to the marketing strategy roadmap, the turbo-charged place where marketing meets technology. Hone your message, optimize your website, build a responsive list, make compelling offers and craft that all important call-to-action.
By the end of this week, you will have identified your ideal client and chosen your top 10 keywords (or key phrases) … and be ready to start creating content.
Week 3: Content Creation – Video, Articles and Social Media
- It’s been official for a while now. Video is here to stay. In fact, video now accounts for over half of all search results on the internet.
- There’s no denying the fact that video marketing is a highly effective, multi-layered promotion machine, but unfortunately most entrepreneurs still don’t know how to create videos effectively.
- In this session we’ll dispel the myths and give you the real scoop on how easy and fun it is to market with video, while giving you all the places to showcase your business in this manner.
- If you’re a writer, we’ll show you how to write expert-style articles and blog posts, and how to maximize your online exposure.
- Social media is all the rage, and we’ll show you how to leverage your social connections for greatest impact.
By the end of this week, you will have chosen a primary content strategy and fresh content will be in the pipeline.
Week 4: Campaign Design, Reputation Management and the 90 Day Action Plan
This week we jam in so much content your head will be spinning with ideas, enthusiasm and sheer joy for what lies ahead for you.
- We start things off with a solid lesson on Campaign Design and Management. This is the key component that is shockingly missing from most entrepreneurs’ toolboxes, but fortunately for you I’ll show you how to put both a short and long term plan together and make it work to your advantage.
- Success demands consistency, and we’ll give you some power tools to leverage your time and energy. You’ll be introduced to your new BFF, the marketing calendar … which will keep you focused and on track for consistent success.
- You’ll learn about automation, tracking results and measuring ROI.
- We finish things up with reputation management. Your reputation is everything, and now more than ever it’s critical to keep it sparkling clean. That’s why this week’s class is so critical. We’ll put together a solid reputation-building strategy to monitor and respond to reviews and comments. You’ll discover how to design a simple system to keep you up-to-date on customer feedback.
By the end of this week, you will have created a 90 day action plan designed to implement your unique, local online marketing campaign. Time to celebrate!
Now you might think that the investment for this program would be cost prohibitive for you, and under normal circumstances you’d be right.
But I have a burning desire to get this knowledge into the hearts and minds of as many struggling entrepreneurs as possible, so I’m lowering the entry for this intensive down to a measly $495. Sign-up by midnight June 10, 2011 and get the early bird price of only $247.
You’ll receive unlimited email support … not only during the 4 week intensive, but for a full 90 days! We want you to be successful, so we’ll do everything possible to keep you moving forward and taking massive action. Every class will be content-rich and include a live Q&A session. All content will be recorded, so you can review and study the techniques at your convenience. Your satisfaction is absolutely guaranteed.
Next session: June 14, June 21, June 28, July 12 2011 4PM EST
BONUS GIFT FOR FAST ACTION:
BE ONE OF THE FIRST 50 PEOPLE WHO REGISTER AND RECEIVE A FREE ONE ON ONE COACHING SESSION WORTH OVER $300
Just imagine having all these tools in your marketing arsenal.
Imagine what you’d do with the spare time, the extra money and the security of having a steady flow of clients and a “lather, rinse, repeat” marketing system that actually WORKS.
Think of it: your phone is ringing off the hook, you’re able to raise your rates because of the high demand, you’re doing all the things that you got into business for in the first place!
You probably went into business for yourself because you wanted freedom: financial freedom, time freedom and the freedom to do what you want, when you want. You want control over your destiny.
But you’ve been bogged down with putting out fires and trying to figure out all the marketing puzzles and roadblocks put in front of you.
Well now’s your chance to change things once and for all.
Still on the fence? Here are a few success stories from people who have worked with me:
“Took your advice about the website, and put up a video. Already getting orders from people we’ve never heard of. I have about 1,200 people who get the newsletter, but working on getting new regulars. Seems like video is the key (just like you said!).”
“Pam generated a wealth of ideas, and expanded my thinking about what’s possible for my business. Then she helped me create strategies that I was able to implement through simple, manageable steps. My phone started ringing off the hook with new prospects! When I realized the prospects weren’t turning into clients, Pam coached me to make changes in my service delivery options – a strategy that I needed but could not see on my own.”
This 4-week intensive will give you everything you need to finally break out and create a local presence that will be the envy of your competition.
So take action right now because space is very limited. I’ll see you on the first call.
To Your Success,
Pam Shannon
Next session: June 14, June 21, June 28, July 12 2011 4PM EST
P.S. We’re happy to answer any questions you may have about the class. Call (610)400-1840 or email Pam@KGMStrategy.com